CASE STUDY Daimler Trucks North America Develops a Leadership Culture Engaged Leaders Drive the Company to Better Results As America’s leading commercial vehicle manufacturer, Daimler Trucks North America has been engineering innovation in the commercial trucking industry since 1942. Daimler’s leaders realized that while they were heavily investing in the business, they weren’t making the same investment in leadership development. As a result, their culture was starting to suffer with a dip in employee satisfaction and engagement. They knew that if they invested in creating dynamic, effective leaders now, they’d be in a better position to weather market shifts in the future. COACHING AS A ‘GAME-CHANGER’ In the midst of these efforts to improve culture and develop leaders, Genera

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