Building a More Effective Organization: How Coastal Changed Their Culture and Planted the Seeds for Growth
Building a More Effective Organization: How Coastal Changed Their Culture and Planted the Seeds for Growth
3 PagesCASE STUDY Building a More Effective Organization: How Coastal Changed Their Culture and Planted the Seeds for Growth In 2015, Coastal’s CEO, Buzz Wheeler, faced several new business challenges. As a founder, Wheeler had grown his company over fifty years from a single store to a major player in the Northwest. The company had recently completed an acquisition, increasing sales volume by 40 percent, and adding several new stores and dozens of employees in just a few weeks. Wheeler was concerned that those big changes would impact the company’s unique culture. Additionally, he noticed silos were forming: employees, clear on their own objectives, didn’t always see how their work impacted the organization and other divisions. To maintain the company’s unique culture as it continued
