Case Study

Cuy Móvil - Register customers’ SIM cards without expensive overhead

Cuy Móvil - Register customers’ SIM cards without expensive overhead

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OVERVIEW Cuy Móvil is a Peruvian mobile network operator that needed a fast and cost-eff ective way for customers to register their SIM cards using biometrics. The Peruvian government, which maintains a database of biometric data, requires SIM card registration to combat fraud. People can register their SIM card using either their national ID number or fi ngerprints. CHALLENGE Cuy Móvil considered selling SIM cards in stores and hiring staff who would use fi ngerprint scanners to capture customers’ fi ngerprints and register their SIM cards. But the costs associated with operating in stores, hiring and training staff and purchasing fi ngerprint scanners were prohibitive. “Having that infrastructure makes scaling complicated,” said Victor Rokkedal Dyrnes, CMO and co-founder of

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