Case Study

CustomerCentric Selling Helps Delta Associates Define A Sales Process, Better Manage The Pipeline And Improve Performance

CustomerCentric Selling Helps Delta Associates Define A Sales Process, Better Manage The Pipeline And Improve Performance

Delta Associates Embraces CustomerCentric Selling® (CCS) to Improve Selling Skills how selling made him feel when speaking with prospects and customers. Being fairly new to the sales role, Steve felt ‘insincere’ when initiating conversations with prospects and customers. Until CustomerCentric Selling®, Delta Associates had no sales process in place yet had a team of sales people comprised of respectively different approaches tha

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