800.443.9441 | solutions@blackbaud.com | www.blackbaud.com 1 CUSTOMER SPOTLIGHT Broadway Cares/Equity Fights AIDS With ever-growing needs, Broadway Cares/Equity Fights AIDS looks to move beyond traditional “red bucket” fundraising after performances and toward strategic, thoughtful donor cultivation. The New York-based organization leverages Blackbaud’s fundraising and relationship management solution to build and grow its annual and planned giving programs. Broadway Cares/Equity Fights AIDS looks to sustain its mission by cultivating long-standing donor connections. Every year more people living with HIV/AIDS and people who work in the performing arts rely on Broadway Cares/Equity Fights AIDS to help provide a safety net of social services. This much-needed life

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