CUSTOMER SPOTLIGHT British Red Cross The British Red Cross helps millions of people in the UK and around the world get the support they need if crisis strikes. Maddy Janes, Mass Participation Manager and Product Manager for the Miles for Refugees virtual event, explains how it grew over three years from 177 registrations and £28,000 total profit, to over 2,200 registrations and a total profit of £285,000 by harnessing the power of digital. Q: Why did you choose to partner with Blackbaud? A: We partnered with Blackbaud because we felt confident that by working with them we could create a successful virtual event that really represented us. This was our first virtual event, at a time when many of the flagship charities were already doing them, so a lot of research was undertaken

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