Case Study

Customer Loyalty

Customer Loyalty

As the parent company of a large number of similar packaged goods providers, this organization is an industry leader across the globe. The Company’s Channel Loyalty Pilot Program went from having sales down 10% the prior year during the Jan - April time frame…to up 35% from May to July. Based on the increases resulting in the pilot program, the company continued the channel loyalty program on a larger scale that included 2,500 retail l

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