CUSTOMER JOURNEY TRACKING Customer journey tracking implementation in the multilingual and multi-currency online shop for Harry Potter eBooks CASE STUDY CASE STUDYPottermore The digital heart of the Wizarding World Pottermore Ltd. is the digital publishing, e-commerce, entertainment, and news company from J. K. Rowling and is a global digital publisher of Harry Potter and the Wizarding World. J. K. Rowling, Pottermore Shop Exclusive site for Harry Potter eBooks Multiple e-channels (Amazon, Sony) Multilingual, multi- currency sitesThe challenge Customer journey and web performance tracking Pottermore is the official site of J.K. Rowling, where hundreds of millions of Harry Potter fans from all over the world can explore the Potter Universe and buy from the Pottermore Shop. As a res

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