Customer IT Automation Success Story The Retail Equation Finds the Key to Script-Free Datacenter Integration Company: The Retail Equation Industry: Retail Services Customer Site: Irvine, California, United States Brief Company Overview: The Retail Equation, headquartered in Irvine, California, optimizes retailers’ revenue and margin by shaping behavior in every cus- tomer transaction. The company’s solutions use predictive analytics to

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