Customer Analytics For Leading Music and Culture Clothing Retailer Our client is a retail chain specializing in music and culture-related clothing and accessories, as well as licensed music. The majority of the stores are located in regional shopping malls THE CUSTOMER THE CHALLENGE The client was facing the following challenges: ? The existing reporting infrastructure of the client was unable to support On-Demand reporting and the lack of a matured Business Intelligence (BI) platform combined with Data opacity led to huge cost implications ? The existing solution did not provide an integrated reporting solution that would enable CRM & Digital Marketing department to understand and develop customer insights ? The existing setup did not provide the client a means for communicating a

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