Customer Analytics Case Study Major Supermarket Chain T: 01225 489 033 M: 0773 406 9997 info@marriott-stats.com www.marriott-stats.com Ground Floor, 21 Marlborough Buildings, Bath, BA1 2LY Marriott Statistical Consulting Limited. Registered in England, Company No. 5577275, VAT No. 883304029 Registered Office - Equity House, 4-6 School Road, Tilehurst, Reading, RG31 5AL ‹2 › Customer Analytics Case Study – Major Supermarket Chain www.marriott-stats.com 1: Background Like many supermarkets in the UK, this chain has experienced rapid growth in the number of people shopping online. However, as the market for on-line shopping gets bigger, competition for these customers becomes more intense and marketing campaigns have to be smarter. One way to better under

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