Case Study

Currys PC World

Currys PC World

Background •? Dixons Retail (who operate Currys and PC World) launched a pre-Christmas campaign with the tagline ‘We start with you’. The brand wanted to adopt a more personal approach, with the aim to put this thinking in to practice throughout their business. •? Created by Abbott Mead Vickers BBDO, the ad shows hundreds of electrical items on a clear white backdrop moving around in slick choreographed sequences until one ite

Join for free to read