Contact Us: 415-445-4677 sales@evocinsights.com www.evocinsights.com Today’s concept of a brand extends to all channels, both off- and online, and touch points from which a firm can interact with its customers. For the cruise industry, in particular, consumers express an interest to engage with brands through social media. To develop a more effective social media strategy, understanding key differences in the social media habits of current an

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