C ASE STUD Y Crucial Conversations ® Training Helps Win $200 Billion Contract THE OPPORTUNITY It was a scorching July Saturday in Fort Worth, Texas, when the business development and estimating teams from Lockheed Martin Tactical Aircraft Systems (LMTAS) met to find a lower-cost solution for a must-win bid. With their business backlog shrink - ing rapidly and foreign fighter-jet competition getting tougher, this multibillion-dollar deal wa

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