Case Study

CRM Solution for Sara Lee International

CRM Solution for Sara Lee International

Pages 4 Pages

CRM Solution for Sara Lee International Sara Lee International Raises Performance and Lowers TCO with Microsoft ® CRM Sara Lee International wanted to provide their sales force of the marketing and sales unit retail Netherlands with an automated customer relationship management tool that was flexible and agile but also tightly integrated with other technologies in use in the company so that it had high user acceptance. Working

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