Case Study
CRM makes a mark on improving data visibility and efficiency for Pryor Marking
The challenge The business already had a CRM system in place, but felt it wasn’t doing what was necessary in today’s world of Industry 4.0. The system was di?cult to use and fairly old-fashioned. When new sales director Alastair Morris took over the team he wanted to introduce something new for the sales team to use. The business already had SYSPRO ERP installed from K3 Syspro, and wanted a CRM which would ?t in easily both from a technol