Case Study

Criterion Equipment – Relies on Embrace to Drive Growth, Increase Revenues, Reduce Costs of Operation, Improve Asset Utilisation and Boost Profits

Criterion Equipment – Relies on Embrace to Drive Growth, Increase Revenues, Reduce Costs of Operation, Improve Asset Utilisation and Boost Profits

Pages 4 Pages

1 Criterion Equipment – (Forklift Sales, Repairs and Rentals) – Relies on Embrace to Drive Growth, Increase Revenues, Reduce Costs of Operation, Improve Asset Utili- sation and Boost Profitability! The Company Criterion Equipment, a wholly owned subsidiary of Invicta Holdings Ltd, is the sole distrib- utor of TCM forklift trucks in Southern Africa. Supported by a network of Branches, Dealers and Agencies in all the major centres throughout Southern Africa, Criterion Equipment has become a dominant force in the material handling industry. Renowned for its durability and simplicity, the TCM brand has become the product of choice in the market it serves. Servicing the TCM brand is comparatively economical, with all genuine parts being sourced directly from the TCM factory in

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