Criteria Corp Introduces Account-Based Selling with Hull Results Summary Introduction of account-based selling thanks to an accurate, real-time and centralized view of each account made readily available for SDRs Confidence in data accuracy and increased operational efficiency, including 34 hours per week saved on manually copy and pasting data, due to automated lead flow Accelerated lead-to-meeting time as a result of more timely and accurate data that allows for faster and smarter SDR outreach “ Without Hull, a lot of inbound leads would get lost between our go-to-market systems. We would have to do bulk imports and exports and de-duplication all day long, and there would be a lot of human error along the way that would cause discrepancies in our data.” - Mark Pachuls

Join for free to read