CREDIT UNION CASE STUDY: CUDL LENDING PLATFORM Visions FCU leverages the power of CUDL to increase auto loans through the indirect channel, improve dealer production, and expand into new markets.2 // CREDIT UNION CASE STUDY: CUDL LENDING PLATFORM CUDIRECT.com/CUDL THE CHALLENGE: Achieve $100 million in annual new indirect auto loan originations within five years from the start of the initiative. Visions FCU had offered indirect lending for several years, but in 2012 it only originated $7 million in new loans – not impressive numbers for a credit union that had more than $3 billion in assets at the time. There were two primary reasons for the low numbers. First, Visions’ indirect lending program was a manual process. Dealers would fax purchase orders to the credit union,

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