THE COMPANY NorthShore University HealthSystem is an integrated healthcare delivery system employing more than 10,000 people with more than 900 primary and specialty care physicians. THE CHALLENGE NorthShore University HealthSystem wanted to increase awareness around the launch of its Orthopaedic Institute and do so in an engaging and effective way The success of the strategy was based upon the ability to drive “Find a Doctor” Conversions. T

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