Nissan multi-screen campaign converts smartphone into a game controller
Nissan multi-screen campaign converts smartphone into a game controller
2 PagesNissan multi-screen campaign converts smartphone into a game controller Objectives "we developed a strategy that combines the innovative spirit of the brand with the search for new emotions… demonstrating that Nissan is a brand committed to innovation and technological progress." Execution Always at the edge of creative innovation in advertising, Nissan was looking for a campaign to demonstrate the technical innovations of its newest Qas
