Creating New Digital Consumer Connections Global Drinks Company Diageo Turns To Infosys For A Pioneering Digital Marketing Platform
Creating New Digital Consumer Connections Global Drinks Company Diageo Turns To Infosys For A Pioneering Digital Marketing Platform
4 PagesCreating New Digital Consumer Connections Global drinks company Diageo turns to Infosys for a pioneering digital marketing platform Case Study www.infosys.com August 2012 Diageo, the world’s leading premium spirits company, operates in an industry where brand loyalty defines success. Consequently, Diageo places marketing firmly at the heart of its business strategy and its promotional activities are considered to be among the best in t
