Creating a Strategy for Future Growth Sales process development and marketing alignment melds team together. Executive Summary Lincoln, Nebraska-based Lincoln Industries (www.lincoln industries.com) is the largest and most diverse privately-held metal finishing company in North America. The 64-year-old company specializes in high-end premier metal finishing for industrial and consumer products, as well as supply chain management. Business development efforts started to stall and the need for comprehensive marketing and sales processes grew. yorCMO helped Lincoln Industries align sales and marketing teams, and develop an inside sales process and lead generation strategy that informs current and prospective clients of new product offerings to scale their business. “I would encou

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