GOODDATA CUSTOMER STORY | GREATVINES Results with GoodData: ? New revenue source ? Improved customer relationships through added value ? Improved retention due to competitive advantage Creating a Stir with Top-Shelf Sales Analytics A Premium Blend Of Data-Driven Insights GreatVines, Inc. provides a sales execution and management system for the beer, wine and spirits industry, with a focus on suppliers and distributors. “In the US, our industry is more complicated than some others, because the goods are sold through distributors,” explains CEO John Collins. “Our system tracks supplier- to-distributor transactions as well as distributor-to-retailer activity.” Built on and embedded in the Salesforce platform, GreatVines helps customers focus their sales teams on two types of indicator

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