Case Study
Creating a culture of cash and cost awareness
Copyright © 2009-2011 by Celemiab Systems AB. All rights reserved. CLIENT CASE How did Eurocopter manage to get all employees to understand how they have a direct impact on the company’s cash position, how they proactively contribute to and drive cash flow, and how generating cash is well within their scope of activities? Until 2007, the executive team at Eurocopter, a division of EADS, was mainly focused on pr ofitability. Earnings Be