1 Craftpeak Case Study Today, Craftpeak is booming. The company, based in Asheville, North Carolina, gives craft breweries a platform to market and sell their beer online. With a suite of brewery-specific features, Craftpeak’s pre- built websites are primed for direct-to-consumer sales with pickup, local delivery, and shipping options. Yet, to fulfill their vision—to give craft breweries an edge in a rapidly growing, highly competitive market—the team at Craftpeak needed a way to deploy code quickly, at scale. One of the co-founders, Julien Melissas, is a well known contributor to both WordPress and the roots.io project. When the team started looking for a platform that could meet the demands of their vision, he knew WordPress’s agility and ability to scale quickly made i

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