CPG: Media Plan Extension Our Client Seeking to test responsiveness to a new consumer marketing campaign, a popular food brand leveraged InStadium's assets and expertise to promote its brand creative in key markets. Our Solution Through InStadium's network of Minor League Baseball venues, our client was able to cast a wide net—a total of 119 teams in different locales across the country—in testing its new brand campaign. An MiLB flight connected the brand and creative with more than 6 million influential sports fans, who tend to be light television viewers during the spring and summer months. The common thread through each venue was InStadium's live sports fan engagement platform: an attention-grabbing loudspeaker call to action, a gleaming video board featuring our client's test creative,

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