CoxHealth: A Case Study in Launching a Co-Branded Medicare Advantage Plan
CoxHealth: A Case Study in Launching a Co-Branded Medicare Advantage Plan
9 Pages©2017 Lumeris, Inc 1.888.586.3747 • LUMERIS.COM CoxHealth: A Case Study in Launching a Co-Branded Medicare Advantage Plan Guiding a Health System’s Journey to Value with a Collaborative Payer Partner INTRODUCTION CoxHealth is a five-hospital system with an integrated physician network in southwestern Missouri. The executive team at CoxHealth understood that healthcare is moving toward value-based arrangements, but the organization had limited experience in managing populations under risk. Like many other health system leaders, CoxHealth leadership faced several challenges: • Understanding how internal and external factors—regulatory, market, and organizational—impact the system’s strategy; • Maintaining market share in a highly competitive market; • Building a sus
