Covered CA
Covered CA
2 PagesCUSTOMER SUCCESS STORY CUSTOMER SUCCESS STORY RESPONSE RATE WITHIN 2 HOURS FACEBOOK FANS INCOMING POSTS PER MONTH INCREASE IN POSITIVE SENTIMENT CONVERSION 82% 250% ? 273k 12k+ In 2014, after the history-making first Open Enrollment under the Affordable Care Act, Covered California was faced with a decision. There were thousands of incoming posts and messages on its social channels from customers seeking assistance, however Covered Califo
