Case Study
Counterpoint
Counterpoint continues to achieve key business objectives with Gaina Software &Originally known as Britvic Licensed Wholesale Ltd., the company was relaunched as Counterpoint Ireland (Counterpoint) in 2013. Gaina Software was selected as their IT partner of choice to deliver an end-to-end suite of technology to support the launch of their new business and growth into new markets. Since then, the organisation has doubled in size, adding sta and customers. It has amassed €80 million in revenues and has 4000 client accounts on its books. 1 10% Year-on year growth target objective 71% Increase in number of orders since 2014 4000 Number of client accounts managed on the system Overview2 When operating as Britvic Licensed Wholesale, the business’ processes were relatively simple due