Case Study

YOLO Board

YOLO Board

Pages 2 Pages

Run Your Business An early bet on the sport of paddleboarding has helped industry leader YOLO Board stand up and deliver. The company, cofounded by Jeff Archer, Mitzi Archer and Tom Losee in 2007, has rapidly become an industry leader with its expert design and manufacturing capabilities, extensive board and apparel line and presence at national and international races. However, its entry into retail technology was not nearly so smooth. E

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