COOPER TIRE AND RUBBER COMPANY Driving New Product Development (NPD) Automation Process Challenge Cooper Tire and Rubber Company, a leading provider of automobile and truck tires, realized they needed governance of data in their SAP system across many different projects. They began a multiyear project to research MDM solutions versus using other tools in the market. They evaluated price, flexibility, and the ongoing cost of ownership, as well as functional benefits of numerous solutions. The company needed a solution that would keep their SAP ERP system as their system of record, and the hub for all of their master data. They selected Clear Process Solutions (CPS) who allowed them to create proactive data governance while keeping their ERP system as the hub. This project has

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