Case study: Converting video game viewers to fans August 1, 2018 BANDAI NAMCO Entertainment teamed up with Oath Taiwan and Yahoo TV to create a virtual game show to reach more players. The leading video game company wanted to create excitement and reach new players for their video game franchise. Bandai Namco ampli?ed its brand in?uence by creating a virtual game show with video teams at Oath Taiwan on Yahoo TV. Together, they created a virtual character named Hoonie and a new animation program, "Hoonie Friends," ?? hosted on Yahoo TV LIVE in Taiwan. Panda from Bandai's Tekken video game also joined Hoonie as co-host, creating instant fandom and inviting fans to interact with Bandai's virtual characters on social media. This campaign reached more potential players and converted viewers to

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