Reduction in CPA 19% JumpFly implements new Display strategy for TopBusinessClass 13.9% Increase in Conversions Conversions Take OFF with Display for TopBusinessClass Would you like to fly in luxury? TopBusinessClass focuses on providing an exclusive experience to travelers across the country with their unique pricing and availability options. Business and first class tickets to Asia, Europe, the Middle East and more, are up to 70% off, with a pricing guarantee and dedicated travel experts for all clientele. On the digital marketing front, competition was fierce. TopBusinessClass needed an experienced partner to optimize their digital marketing dollars. Partnering with JumpFly in 2013 , JumpFly Account Manager Michael Marchese devised their Google Strategy around Search, with

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