CONTINENTAL MILLS Food Manufacturing CASE STUDY Continental Mills is a leading foodservice baking mix manufacturer who maintains category captain status across leading foodservice distributors, representing over 80% of the industry’s volume. They are a Seattle-based family-owned business, started in 1932. With brands such as Krusteaz Professional, Ghirardelli licensed baking mixes, a wide portfolio of private label brands and a deep proprietary national account portfolio, their products are enjoyed across the country by millions of people when dining out. “We spent a significant amount of time reflecting inward to understand our processes and what we really wanted out of technology. We conducted a thorough review of all options, but as a Microsoft house, Microsoft

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