ConsumerAffairs, a popular US-based online marketplace hosting listings for over 3000 brands, faced challenges with bot traffic skewing their website’s overall traffic data. This distorted data prevented their Business Intelligence (BI) team from obtaining accurate insights, hindering effective decision-making and marketing strategies. By implementing Radware Bot Manager, ConsumerAffairs was able to accurately differentiate between genuine users and bots, improving the quality and integrity of their BI data. This allowed them to derive better insights into user behavior and optimize their marketing and product strategies effectively.

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