Challenge Their former loyalty program was not scalable and did not drive sustained engagement. The reward structure was purely economic creating an increased liability for them. Outbound marketing was limited making it difficult to drive enrollments. CONSUMER LOYALTY CASE STUDY 3 million+ engaged members A leading American prepaid, no-contract mobile phone provider, offers freedom and flexibility to their more than 25 million subscribers across 11 brands. This mobile provider was looking for ways to increase their subscriber base and leverage loyalty among current customers. Solution Starting with their largest brand, we developed a custom customer loyalty program that included a point earning and burning system along with value-add content and a gamified experience. Since launc

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