Constellation Energy partnered with Decibel to improve digital conversions after new regulatory steps caused a drop in sign-ups and a rise in cost per acquisition. Using Decibel’s Digital Experience Score (DXS), session replays, and journey mapping, the team identified technical and behavioral friction—especially on mobile. Funnel redesigns, like removing submit buttons, shortening mobile pages, and adding sticky footers, led to a 45% increase in mobile sign-ups, 23% overall increase in sign-ups, and a 25% CPA reduction. DXS rose from 7.8 to 8.3, with engagement scores tripling and frustration scores dropping, validating a better digital experience.

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