Considering the great success of O11CE, a football-themed show, Disney and Sky partnered to launch a dedicated channel on Sky’s platform
Considering the great success of O11CE, a football-themed show, Disney and Sky partnered to launch a dedicated channel on Sky’s platform
6 PagesDisney O11CE Case StudyDisney O11CE Campaign ‘18 ? Disney, seeking to announce that, worked with Connected- Stories to create an interactive video campaign. ? In order to give more information about the new characters of O11CE, an interactive gallery featuring all the protagonists was added on the video and activated through an interactive CTA allowing the users to discover all of the players without leaving the video. ? By clicking on a specific character, the users would land directly on the Disney's Youtube page to watch all the videos related to that specific player. Considering the great success of O11CE, a football-themed show, Disney and Sky partnered to launch a dedicated channel on Sky’s platform. That needed to be announced to the public. Main Outcomes VIEW-THROUGH RATE
