CASE STUDY Intangible Business Limited CONFIDENTIAL MEDIA BRAND Brief A court awarded damages equivalent to several million euros for trademark infringement against the owners of a media company, based on assumed trademark licence fee, which had been presented to, and accepted by the court. Intangible Business was engaged to provide expert advice on licence royalty rates and trademark valuation in the newspaper and publishing sector to support an appeal. Approach Intangible Business performed a detailed analysis of the trademark, identified royalty rates for comparable intellectual property, calculated comparable royalty rates for titles and mastheads in the newspaper sector and reviewed published accounts of major media groups for comparable reported finan

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