Conference Center & Hotel Facility Studies Burbank, California HSP worked with the City of Burbank to perform a comprehensive market and demand analysis of potential new conference facilities and related amenities within Burbank. HSP conducted multiple studies to guide the client’s decision making on building and/or managing community conference and hospitality related assets. HSP completed the following tasks during the analysis: analyzed the local and regional conference and meetings market demand, evaluated competitors, assessed downtown Burbank, the site, and amenities, determined portionality and suitability of conference center space, provided sizing and program scenarios, and validated return on new investment for recommended scenarios. HSP undertook a broad, city-wide

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