Conductor + Adobe Integration Powers Citibank’s Global Online Growth Customer Story: Conductor + Adobe Integration Powers Citibank's Global Online Growth Credit card applications double year over year Traffic to key product pages increase year over year Steven Bush, VP of Search Marketing at Citibank, realizes that “more and more, we find that our most qualified prospects choose to engage with us through organic search. Customers who find us through organic search are 15% more likely to convert than any other online channel. Organic search is now a significant source for acquisition and revenue, and it delivers by far the greatest ROI of all marketing channels. ” “Our Adobe and Conductor integration gives us a better and more comprehensive understanding of our online performance. Adobe giv

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