Complex Angular.js SEO implementation The Challenge Red Bull approached us to help with a complex Angular.js SEO implementation for their new site, www.redbullsoundselect.com. JavaScript heavy sites tend to be excellent for user experience but do tend to struggle when ‘classic’ search engine accessibility issues are considered.Richard Baxter and Pete Wailes were asked to devise a front end solution and an internationalisation strategy for the site platform. The Solution We devised a full front end technical solution for the site, evaluating the use of ‘ Ajax SEO’ crawl friendly HTML pre-fetching using Phantom.js. This led to a fast, full indexation of all of the pages on the site. We consulted on basics such as internal link strategy to more complex technical requirements such as bot handl

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