Case Study

Complementing Direct Marketing Strategy to Reach Qualified Buyers

Complementing Direct Marketing Strategy to Reach Qualified Buyers

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Challenges Solutions Results Complementing Direct Marketing Strategy to Reach Qualified Buyers • Consistently receiving bid requests from interested buyers on Ariba Discovery ?putting C&H sales staff directly in touch with the right contacts • The ability for a buyer to find a good match on the commodity list, send information directly to C&H, and correspond through Ariba Discovery is a great starting point for any sales effort • C&H

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