Case Study

Competitive Intelligence

Competitive Intelligence

Solving Solutions Together - Kelly Services and SIS International Research 1 Case Study: Competitive Intelligence PAIN POINTS RESEARCH METHODOLOGY FINDINGS STRATEGIC DECISIONS MADE ? In 2014, SIS conducted a study for a leading Japanese manufacturer (“client”) of imaging and optical products ? Coping with increasingly fierce competition and declining market share, the client hired SIS to examine five (5) target competitors in the US Vi

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