CASE STUDY CATEGORY Home Delivery Iceland Foods Combined Telematics And Optimisation Increases Efficiencies For Iceland Foods Challenge Deployment Results Iceland Foods pioneered home delivery of groceries in the UK, starting in 1996. It now offers same-day delivery for online orders, with shoppers able to specify two-hour time slots for receiving their goods. Through manual planning its drivers were completing up to six drops per two-hour delivery window. The company contracted T rakm8 to provide it with a web-based route optimisation and scheduling tool with integrated telematics, with a view to further improving productivity. Each individual store uses Route Monkey via a web portal. Iceland’s headquarters in Deeside can also access all the data from every store. This enables th

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