SITUATION: Collective Arts Brewing has grown to be one of the top ten craft brewers in Ontario over the past three years and it’s still on the ascent. The brewer’s success is rooted in its ability to ingeniously fuse the creativity of craft brewing with the talents of emerging artists around the world. Every six months, 20 new artists are featured, thus requiring new labels frequently. To do so, however, some inventive thinking and facilitating is necessary. By using a beverage can as a cylindrical canvass, Collective Arts must see to it that the medium is accommodating. With so many considerations, shrink sleeve is the optimal solution. The brewer partners with Verst Packaging, a company known for its vast experience with shrink sleeve technology and unwavering reliability. SOLUT

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