COLE AUTOMOTIVE GROUP IMPROVES EFFICIENCY WITH BETTER DATA INSIGHTS Cole’s five dealerships have served customers in southwest Michigan since 1981. The group continues to build success by putting their employees and customers first. It is critical for such an automotive group to adopt advanced technologies and commit to system trainings so employees can become more efficient. Cole Auto knows that when employees have the tools they need to excel at their jobs, confidence and productivity increase, which naturally leads to an improved customer experience. Cole Automotive Group realized that if they couldn’t measure performance, they would not be able to improve. The group needed the ability to perform more efficiently and improve results across departments, down to parts and tir

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