Informatica helped Vita Coco unify and integrate critical retail scan, supply chain, logistics, and depletion data using Informatica Intelligent Cloud Services, enabling the company to scale global operations efficiently. By leveraging pre-built cloud connectors and automating data management, Vita Coco improved trade promotion execution, sales operations, product pricing, and supply chain efficiency. This flexible integration platform supported business growth, enhanced market responsiveness, and empowered multiple functions—from product R&D to demand generation—fueling overall company expansion.

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