Case Study
Coca-Cola European Partners
1 061 Workplace brief Coca-Cola European Partners Creating the Happiness Factory www.leesmanindex.com2 www.leesmanindex.com Workplace brief: Coca-Cola European Partners Few objects are as immediately identifiable as Coca-Cola’s glass contour bottle. The iconic curvy design was introduced in 1916 to make the soft drink distinctive from a growing number of copycat brands. The brief given to the Root Glass Company of Indiana was to design a bottle so unique that it could be recognised in the dark or even if it was broken. This attention to detail encapsulates CCEP’s mission to maintain its status as an original and outstanding brand. Everything the organisation does is driven by this objective including the design of its workplaces. Back in 2014, for example, the Swedish conting